You're paying £40 a lead. Answer every one of them.
Instant WhatsApp replies with the photo, the postcode and the job captured — while you're still under a sink.
£29/month after the free tier. No commission, no contract, keep your own number.
You have already paid for these leads
This is the part that stings. Trades pay real money for leads — Checkatrade memberships that tradespeople report at £80 to £500 a month, MyBuilder at £5 to £35 a lead, Bark credits at £9 to £36. Then a quarter of the resulting calls go unanswered because you were up a ladder when the phone rang.
You are not short of enquiries. You are short of a way to respond to them within the ten minutes that decides who gets the job. Buying more leads doesn't fix that; it just increases the number you drop.
WhatsApp also solves the describing problem. A photo of the leak, the boiler model, the fusebox — you can quote far more accurately from a picture than from a customer's best guess over the phone, and you arrive with the right parts.
What it looks like for plumbers and electricians
Every price in that exchange came straight from the rate card you set up.
What it does, precisely
- Answers WhatsApp enquiries in seconds, on the number you already use.
- Asks the qualifying questions that matter for plumbers and electricians — and only those.
- Quotes from your rate card, and brings you in when a customer suggests a figure of their own.
- Offers up to three genuinely free slots and books one.
- Hands over the moment you reply yourself, so you always have the floor.
- Flags anything urgent so you can ring back yourself.
What it costs
£29 a month, flat. No commission on bookings, no per-message charge, no contract. For a typical tradesperson job at around £180, a single extra booking a month covers it.
The free tier handles your first ten conversations a month, enough to see how your customers take to it before you pay anything.
Questions plumbers and electricians ask
How does it quote a job sight unseen?
It quotes your callout and hourly rate as a band and says the final price depends on what's found. Every figure it gives is one from your rate card, and a price a customer proposes comes to you.
What about gas, electrical certification and notifiable work?
Regulated work is always referred to you. It captures the job and books the visit — the technical judgement stays entirely with you, on site.
Does it replace my lead directories?
No, and we wouldn't claim that. It works alongside them, answering the leads you already pay for in seconds rather than hours.
Can it deal with emergencies at 2am?
It replies instantly at any hour and flags genuine emergencies for a callback. Whether you take 2am work is your call — it just makes sure you know about it.